Frieze Projects 2015: Participating Artists

work of Rachel Rose

Con l'arrivo dell'estate arrivano le prime informazioni sulla prossima edizione di Frieze ecco i progetti artistici

Frieze Projects will present seven new commissions at Frieze London 2015, with the support of the LUMA Foundation. This year’s programme is inspired by Frieze London’s temporary structure in the Regent’s Park and explores propositions for mobile architectures and alternative realities. Nicola Lees, Curator of Frieze Projects, has invited practitioners and collectives from disciplines including architecture, publishing and theatre design to transform, subvert, and interact with the social, structural and cultural dynamics of the fair. Initiated in 2003, Frieze Projects is a unique non-profit commissioning platform for emerging, under-represented and innovative practices within one of the world’s leading contemporary art fairs.

The Frieze Projects participants at Frieze London 2015 are: ÅYRBRB, Lutz Bacher, castillo/corrales, Thea Djordjadze, Jeremy Herbert, Asad Raza and Rachel Rose, winner of the 2015 Frieze Artist Award.

Visitors will enter the fair through a dramatic installation by American conceptual artist Lutz Bacher, transforming the entrance corridor into an enigmatic environment using found objects from films sets. Intervening in the fair architecture, the collective ÅYRBRB (Fabrizio Ballabio, Alessandro Bava, Luis Ortega Govela and Octave Perrault) will create a large-scale interactive installation in collaboration with cuttingedge interior design and technology companies.

Artist Jeremy Herbert will draw on his experience designing experimental theatre sets to build an alchemical, sensory space beneath the fair. Through a door at the back of the fair bookshop, Asad Raza will create an evolving exhibition inspired by caves of worship of the Greek god Pan.

French collective castillo/corrales will bring their cooperative, inter-disciplinary ethos to a new iteration of the on-going project The Social Life of the Book, exploring the economy and circulation of printed matter within the art world. Georgian artist Thea Djordjadze will create a new series of mobile sculptures inspired by the Monstera Deliciosa (so-called ‘Swiss cheese plants’) that populated Henri Matisse’s studio. Winner of the 2015 Frieze Artist Award, Rachel Rose, will respond to Frieze London’s specific site by creating a scale-model of the fair’s structure, inside which lighting and sound design will simulate the sonic and visual sense frequencies of different animals inhabiting The Regent’s Park.

Nicola Lees said: ‘This year’s projects are interacting with the fibre of Frieze London. The different projects begin with the fair as representational of temporary architectures and international mobility of the art world. They help us to expand our understanding of the practices and precedents that contribute to that world. In this way, theatrical sets, interior design, publishing and digital platforms can create alternative realities and experiences along with the disciplines of sculpture, performance and installation.’

Frieze Projects and the Frieze Artist Award are supported by the LUMA Foundation, established in 2004 to support the activities of independent artists and pioneers, as well as institutions working in the fields of art and photography, publishing, documentary and multimedia. The foundation specializes in challenging artistic projects combining a particular interest in environmental issues, human rights, education, and culture in the broadest sense.

Maja Hoffmann, President, LUMA Foundation said: ‘The LUMA Foundation is thrilled to be an active supporter over the next three years of the Frieze Artist Award and Frieze Projects, Frieze London’s non-profit commissioning programme. This partnership underlines LUMA’s commitment to produce, present and promote contemporary art projects in new and inspiring ways.’

Frieze London takes place from 14-17 October 2015. In 2015, Frieze London is sponsored by Deutsche Bank for the twelfth consecutive year, continuing a shared commitment to discovery.

To keep up to date on all the latest from Frieze follow @friezelondon on Twitter, @friezeartfair on Instagram and become a fan on Facebook.

ÅYRBRB (f.2015, UK)

A large-scale interactive installation at Frieze London will tackle the question of the ‘Smart Home’, curating a collaboration between cutting edge interior design and technology companies. The Smart Home is the first victim of the colonization of real space by digital space and has swiftly come to occupy a central position in debates around Big Data and its impact on contemporary forms of life. If, on the one hand, recent technological developments sustaining the Smart Home are framed as the latest advancements towards a smarter, technologically optimised world, they are also raising escalating concerns around privacy and control in an increasingly quantified world.

ÅYRBRB, the collective formerly known as AIRBNB Pavilion, is an art collective based in London whose work focuses on contemporary forms of domesticity founded by Fabrizio Ballabio, Alessandro Bava, Luis Ortega Govela and Octave Perrault. The collective was first formed on the occasion of an exhibition during the opening days of the XIV Architecture Biennale in Venice, which took place in apartments rented on Airbnb. It changed its name to ÅYRBRB in 2015 following legal pressure from the San Francisco/Ireland based company. ÅYRBRB tackles the evolution of the contemporary home and its transformations from the fortress of the family to a commodity traded online with performances, site-specific installations, events and writing. Their work focuses on the relationship between objects and their environments, and the effects of the internet on the city. Recent exhibitions include: ‘Schöner Wohnen’ at Armada, Milan (2015); ‘Welcome You’re In the Right Place’ at Fondazione Sandretto Re Rebaudengo, Turin (2015); ‘Morphing Overnight’ at Seventeen Gallery (2015) and ‘Everything that is Solid Melts into Airbnb’ at Swiss Institute New York (2014).

Lutz Bacher (b.USA)

American conceptual artist Lutz Bacher will transform Frieze London’s entrance corridor, sending arriving visitors through a monumental installation that brings together the artist’s collection of found objects from B-movie film sets with fragmentary references to the images and rituals of political and popular culture. For over four decades, Bacher’s practice has subverted artistic and personal identity, playfully and often discomfortingly employing the ephemera of everyday public and personal lives.

Lutz Bacher lives and works in New York. Recent solo exhibitions include Greene Naftali, New York (2015); Aspen Art Museum, Colorado (2014); National Museum of Denmark, Copenhagen (2014); Kunsthalle Zürich, Zürich (2013); Cabinet, London (2011); MoMA PS1 Contemporary Art Center, New York (2009); and Contemporary Art Museum, St. Louis (2008). Her work is in the collections of Art Institute of Chicago, Chicago; Berkeley Art Museum and Pacific Film Archive, Berkeley; Metropolitan Museum of Art, New York; Walker Art Center, Minneapolis; the Whitney Museum of American Art, New York; and the Museum of Modern Art, New York.

castillo/corrales (f.2007, France)

castillo/corrales’ project The Social Life of the Book is a collection of commissioned texts considering how books engage with the circulation of ideas and the agency of social situations. It brings together artists, publishers, writers, designers and booksellers who consider books less as finished objects than spaces of disruptive potential with the ability to produce new relationships, publics and meanings. For Frieze Projects 2015, in response to the complex interplay of art writing, publication and production at the fair, castillo/corrales will commission new limited-edition publications that respond to the economy and circulation of printed matter within the art world. To entice readers into the ecosystem of knowledge, writing and publishing, castillo/corrales will present a series of events throughout Frieze week and a specially designed environment at the Fair. 

castillo/corrales is a non-profit organization run on a volunteer basis by a group of artists, curators, writers and graphic designers. Since its inception in 2007, it has been conceived of as a self-sustainable project – a new type of art space in Paris that provides artists, professionals and audiences with an intimate and informal environment conducive to experimentation, discussion and learning. castillo/corrales founded the bookstore Section 7 Books, and the publishing house Paraguay Press to consider the “space” of the book as an extension of artistic, critical and curatorial thinking into a graphic, mobile, democratic and durable form. castillo/corrales also operates as a curators’ collective and has organized exhibitions and events in venues such as Yale Union, Portland (forthcoming, 2015); Art Metropole, Toronto (2013); Culturgest, Porto (2011); Midway Contemporary Art, Minneapolis (2010); ICA, London (2009); Isabella Bortolozzi Galerie, Berlin (2009); and the Nam June Paik Art Center, Seoul (2008).

Thea Djordjadze (b.1971, Georgia)

Thea Djordjadze will populate unexpected spaces within Frieze London with a new series of mobile sculptures, incorporating the Monstera Deliciosa plants that inspired Henri Matisse’s ‘cut-outs’. Referencing images of these enormous plants in Matisse’s 1940s Hotel Regina studio, Djordjadze’s plants will have become wild and overgrown, spilling over their sculptural planters. At night, the plants will freely roam the fair, suggesting they have a life of their own and referencing the temporary, mobile nature of Frieze itself. By day, the plants will punctuate the fair’s bustling atmosphere, following Matisse’s philosophy that artworks should act like an easy chair, providing a place of rest.

Thea Djordjadze lives and works in Berlin. Having studied at the Art Academy Tbilisi, the Gerrit Rietveld Academy in Amsterdam and at the Staatliche Kunstakademie Düsseldorf (under Rosemarie Trockel), her sculptural installations bring together traditional and unexpected materials to create spare and evocative environments. Recent solo exhibitions include MIT List Visual Arts Centre, Cambridge (2014); the Aspen Art Museum (2013); Malmö Konsthall (2012); The Common Guild, Glasgow (2011); Kunsthalle Basel (2009) and Kunstverein Nürnberg (2008). Her work was included in La Biennale di Venezia 56th International Art Exhibition, ‘All The Word’s Futures’, Venice (2015); Documenta 13, Kassel (2012) and BB5 - 5th Berlin Biennial for Contemporary Art (2008). Upcoming solo exhibitions include MoMA PS1, New York (2016) and Secession, Vienna (2016).

Jeremy Herbert (b.1960, UK)

Drawing on his experience creating experimental theatre sets, artist Jeremy Herbert will build an underground chamber beneath the fair. This mysterious space, filled with wind, will evoke strong associations of memory and place.

Jeremy Herbert is an award-winning, multimedia artist and stage designer who has worked with artists as diverse as John Tavener, Michael Nyman and Madonna. He has had a long connection with the Royal Court Theatre, where he collaborated with Sarah Kane, designing the acclaimed premieres of Cleansed (1998) and 4.48 Psychosis (2000). Currently, Herbert is Associate Designer at the Young Vic, working on productions including Hamlet (2012), The Glass Menagerie (2011), Blackta (2014), and his experimental theatre installation Safe House (2014) in collaboration with Gabriella Sonabend. Herbert works internationally as an opera designer, most recently on the premiere of Beat Furrer’s La Bianca Notte in Hamburg (2015), and Richard Jones’ production of Rodelinda at the ENO (2014). Winner of the 2004 NESTA Award, Herbert has created installations and immersive performances with the Ruhr Triennale (2011) and Artangel (2003).

Asad Raza (b.1974, USA)

Through a door at the back of the Frieze London bookshop, Asad Raza will create an evolving exhibition inspired by the caves of worship of the Greek god Pan. The space will feature environmental alterations and performative interactions with visitors in a developing mise-en-scène.

Asad Raza produces exhibitions as experiences with temporal, dramaturgical components. He recently contributed to the projects A stroll through a fun palace (2014) in the Venice Architecture Biennale, and Solaris Chronicles (2014) for LUMA Arles. Raza co-created the dramaturgy for Philippe Parreno’s H{N)YPN(Y}OSIS (2015) at Park Avenue Armory in New York, and he has produced many exhibitions with Tino Sehgal, including presentations at the Roman Agora, Athens (2014), Tate Modern, London (2012), and the Solomon R. Guggenheim Museum, New York (2010). In 2013, Raza co-programmed the exhibition ‘Mayfield Depot’ for the Manchester International Festival. He is currently working on an experimental school as part of the 2015 Ljubljana Graphic Art Biennial.

Rachel Rose (b. 1986, USA) (photo at top)

Frieze Artist Award-winner Rachel Rose will create a scale-model of the fair structure. Inside, lighting and sound design will simulate the sonic and visual sense frequencies of animals inhabiting The Regent’s Park. Drawing attention to the park’s multiple layers of communication and perception, Rose will open up a spectrum of sensory worlds for fair visitors to inhabit and experience. This commission invites Rose – who has previously worked in film – to pursue an ambitious installation-based project.

Rachel Rose lives and works in New York. Her work explores concepts of mortality, with subjects ranging from zoos to Philip Johnson’s Glass House, to the American Revolutionary War and 19th-century park design. Her forthcoming exhibitions include solos at The Whitney Museum of American Art, Castello di Rivoli, Turin and the Aspen Art Museum. She was the recipient of the 2014 Illy Prize. Recent solo and group exhibitions and screenings include: ‘Cloud Cover’, CCS Hessel Museum, New York (2015): ‘The Importance of Being a (Moving) Image’, National Gallery, Prague (2015); Taipei Biennial, ‘The Great Acceleration’, Taipei (2014); ‘Phantom Limbs’, Pilar Corrias, London (2014); ‘Geographies of Contamination’, David Roberts Art Foundation, London (2014) and BAM (Brooklyn Academy of Music), New York (2014).

Frieze Projects: Established in 2003, Frieze Projects is a not-for-profit programme of artist commissions, films and music events, curated by Nicola Lees and taking place annually at Frieze London. Previous curators have been: Polly Staple, Neville Wakefield and Sarah McCrory. In 2014, Frieze commissioned artists including Jérôme Bel, Sophia Al Maria, Jonathan Berger, Isabel Lewis, Tobias Madison, Nick Mauss, Cally Spooner and Cerith Wyn Evans. Now in its second year, the Frieze Artist Award is a major opportunity for an artist between 25–40 years of age to present ambitious, site-specific work as part of the Frieze Projects programme. The winner of the 2014 Frieze Artist Award was French artist Mélanie Matranga.

LUMA Foundation and LUMA Arles:

The LUMA Foundation was established in 2004 to support the activities of independent artists and pioneers, as well as institutions working in the fields of art and photography, publishing, documentary, and multimedia. The foundation specializes in challenging artistic projects combining a particular interest in environmental issues, human rights, education, and culture in the broadest sense.

The LUMA Foundation and LUMA Arles, founded in 2014 in support of the Arles project, are currently developing an experimental cultural centre in the Parc des Ateliers in the city of Arles, France, working with a core group of artistic consultants (Tom Eccles, Liam Gillick, Hans Ulrich Obrist, Philippe Parreno and Beatrix Ruf) and the architects Frank Gehry, Annabelle Selldorf and landscape architect Bas Smets. This ambitious project envisions an interdisciplinary center dedicated to the production of exhibitions and ideas, research, education, and archives and is supported by a growing number of public and private partnerships. Construction started after the ground-breaking ceremony in April 2014; the opening of the main building on campus is scheduled for 2018, while an artistic programme is already presented every summer in the refurbished former railway ware- houses. Opening on 6 July 2015 in Arles, the LUMA Foundation is pleased to present Imponderable, featuring a new film, an installation and publication based on the personal archives of American artist Tony Oursler. For more information see:

Nicola Lees has been the curator for Frieze Projects since 2013. Currently Lees is also Associate Curator at Malmö Konsthall and curator of the 31st Biennial of Graphic Arts in Ljubljana. Lees was previously Senior Curator of Public Programmes at the Serpentine Gallery (London), where she oversaw interdisciplinary, time-based and performance projects and artist commissions as well as initiating Park Nights, the Serpentine Cinemaseries, and the Serpentine Gallery Marathon (co-curated with Hans Ulrich Obrist). In 2007 Lees curated the exhibition ‘Left Pop Bringing it Home’ at the Second Moscow Biennale of Contemporary Art. At the Irish Museum of Modern Art she worked on key solo exhibitions by Alex Katz, Miroslaw Balka, and a group exhibition with Philippe Parreno. Nicola Lees lives and works in London.

Frieze London: Established in 2003 by the founders of frieze magazine, Matthew Slotover and Amanda Sharp, Frieze London is one of the world’s leading art fairs and takes place each October in The Regent’s Park, London. In 2012 Frieze established two further art fairs, Frieze New York, which takes place on Randall’s Island, Manhattan each May, and Frieze Masters, which coincides with Frieze London and brings together several thousand years of art. Frieze London 2015 will feature the return of Live, a section dedicated to performance and participation, Focus for emerging galleries, and the annual Frieze Projects programme curated by Nicola Lees. Frieze fairs are sponsored by Deutsche Bank.

Frieze London 2015 – Information
Public opening dates:

Wednesday 14 October
Thursday 15 October
Friday 16 October
Saturday 17 October

Frieze London 2015 Preview:
Tuesday 13 October

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