Frieze tensio-struttura

 Foto da Frieze Art Fair 2013

English below

Fra i tanti aspetti che rendono Frieze unica, c'è ogni anno la selezione di uno studio d'architetti che realizza lo spazi espositivo, la stupenda tensio-struttura che ospita questo frizzante evento. 

Quest'anno è stato scelto lo studio Universal Design Studio, che da sempre lavorano con i top leader del sistema artistico e culturale, vedi commissioni per Victoria and Albert Museum o per lo Science Museum and National Gallery.

Press release:
Frieze is pleased to announce the appointment of the London-based creative design consultancy Universal Design Studio as the architectural team for Frieze London 2014. This year’s fair will take place 15–18 October 2014 in Regent’s Park, London and is sponsored by Deutsche Bank for the 11th consecutive year.
Universal Design Studio was founded in 2001 by Edward Barber, OBE and Jay Osgerby, OBE to focus on architecture and interiors, building upon their award-winning product and furniture design portfolio.
Frieze London is one of the world’s leading contemporary art fairs and brings an international art audience to the UK capital every October. In previous years the fair has employed a series of globally recognised architectural firms: Carmody Groarke (2011–2013), Caruso St John (2008-2010), Jamie Fobert (2006–2007) and David Adjaye (2003-2005).
Universal’s clients include the Ace Hotel, Vitra, LVMH and major cultural institutions such as The Victoria and Albert Museum, Science Museum and National Gallery in London. Recent completed projects include: Google Web Lab at the Science Museum, London; exhibition design for Vitra’s Vitrahaus exhibition, Weil am Rhein; design of the ‘Magnificent Maps’ exhibition at the British Library, London; and both the interior and exterior of the Ace Hotel, London.
Amanda Sharp and Matthew Slotover, founders of Frieze, commented: ‘The architecture and design of the fair have always been an important part of our identity. This year we were drawn to Universal in particular due to their work on interiors and focus on materials. As some of the best designers work- ing in this area, their lateral thinking has been demonstrated by some of their great furniture and even their design for the olympic torch. We’re really looking forward to them bringing this sensibility to Frieze. ’
Jason Holley, Director of Universal Design Studio, added: ‘We look forward to producing a spatial experience that cements the fair’s reputation as a must-see destination on the arts calendar.’

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