Prossimo
sponsor della Biennale del Whitney di New York, il gruppo Tiffany &
Co ha ideato con diversi personaggi una serie di video sull’arte
contemporanea divertenti e istruttivi, li trovate su Youtube, la serie è intitolata "Un nuovo modo di guardare".
CS
Tiffany & Co. will
present the first of a five-part video series on contemporary art
entitled New Ways of Seeing with each remaining video to be released in
one-month intervals. Tiffany & Co. commissioned cultural leaders to
script videos and examine different compelling art-related topics.
Tiffany & Co. is proud to highlight these critics and curators who
push the boundaries of convention.
The overarching concept for the videos was inspired by the 1972 BBC
television series and book entitled Ways of Seeing, which uniquely
examined how we look at art and the meaning of imagery through the
context in which we view it. Tiffany & Co. has contemporized this
discussion and tapped American art critic Jerry Saltz to write and star
in the first episode. Saltz titled his three- and-a-half minute video
“Art Contains Multitudes;” and it features the renowned critic engaging
in insightful yet playful conversation with three contemporary artists.
Portrait painter Kehinde Wiley shares his thoughts on how artists can
revolutionize perception while artist Shantell Martin describes the
simplicity behind her process. Irish artist Oliver Jeffers acknowledges
the fine line between creation and destruction.
“The new film series explores how the role of art has evolved
alongside our lives, and ideas in the digital world that reflect how we
consume information and record our creativity today,” said Frederic
Cumenal, Chief Executive Officer, Tiffany & Co. The next episode of
New Ways of Seeing is narrated by writer, filmmaker and artist Miranda
July and takes a closer look at the experience of being in the Whitney
Biennial.
About Tiffany and the Arts
Tiffany & Co. has a long history of supporting the arts, guided by
the belief that a successful company has a responsibility to the greater
community. Tiffany’s legacy with the arts dates back to its founder,
Charles Lewis Tiffany, an original trustee of The Metropolitan Museum of
Art, and his son Louis Comfort Tiffany, a pioneering designer and
jeweler of the American Art Nouveau movement. Tiffany continues its
commitment to arts and culture with its support of the Whitney Museum of
American Art in New York and sponsorship of the next three Whitney
Biennials through 2021.
