Prossimo sponsor della Biennale del Whitney di New York, il gruppo Tiffany & Co ha ideato con diversi personaggi una serie di video sull’arte contemporanea divertenti e istruttivi, li trovate su Youtube, la serie è intitolata "Un nuovo modo di guardare".
Tiffany & Co. will present the first of a five-part video series on contemporary art entitled New Ways of Seeing with each remaining video to be released in one-month intervals. Tiffany & Co. commissioned cultural leaders to script videos and examine different compelling art-related topics. Tiffany & Co. is proud to highlight these critics and curators who push the boundaries of convention.
The overarching concept for the videos was inspired by the 1972 BBC television series and book entitled Ways of Seeing, which uniquely examined how we look at art and the meaning of imagery through the context in which we view it. Tiffany & Co. has contemporized this discussion and tapped American art critic Jerry Saltz to write and star in the first episode. Saltz titled his three- and-a-half minute video “Art Contains Multitudes;” and it features the renowned critic engaging in insightful yet playful conversation with three contemporary artists. Portrait painter Kehinde Wiley shares his thoughts on how artists can revolutionize perception while artist Shantell Martin describes the simplicity behind her process. Irish artist Oliver Jeffers acknowledges the fine line between creation and destruction.
“The new film series explores how the role of art has evolved alongside our lives, and ideas in the digital world that reflect how we consume information and record our creativity today,” said Frederic Cumenal, Chief Executive Officer, Tiffany & Co. The next episode of New Ways of Seeing is narrated by writer, filmmaker and artist Miranda July and takes a closer look at the experience of being in the Whitney Biennial.
About Tiffany and the Arts
Tiffany & Co. has a long history of supporting the arts, guided by the belief that a successful company has a responsibility to the greater community. Tiffany’s legacy with the arts dates back to its founder, Charles Lewis Tiffany, an original trustee of The Metropolitan Museum of Art, and his son Louis Comfort Tiffany, a pioneering designer and jeweler of the American Art Nouveau movement. Tiffany continues its commitment to arts and culture with its support of the Whitney Museum of American Art in New York and sponsorship of the next three Whitney Biennials through 2021.